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Business Management & Marketing

Business and Marketing resources at SFC Library


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Business management is the coordination and organization of business activities. This typically includes the production of materials, money, and machines, and involves both innovation and marketing. Management is in charge of planning, organizing, directing, and controlling the business's resources so they can meet the objectives of the policy.

Marketing is the action or business of promoting and selling products or services, including market research and advertising.



Management Basics


Finding articles in library databases


See Introduction to Library Research guide to get started:

Watch this video tutorial on how to find relevant articles in Business Search Premier:


Academic Search Complete
The world's most valuable and comprehensive scholarly, multi-disciplinary database. Indexes newspapers, magazines, and scholarly journals in all disciplines. Contains a significant amount of full-text. Content available from 1915-present.

Full-text articles from Barron's, a premier financial magazine from 1988- the present.

Business Source Premier
The world's definitive scholarly business database, including articles from peer-reviewed journals, magazines, trade publications, and news sources. Company and industry profiles are also available. Citations available from 1880-present.

Business Insights: Essentials
Detailed company and industry profiles including SWOT reports, market share reports, and financial reports. -Thousands of company histories and industry essays from Gale's core business collection. -Deep research coverage with scholarly journals, business news, and more.

DB Hoovers
Delivers a comprehensive suite of authoritative financial information with the accuracy, timeliness and transparency required for business research needs.

Nexis Uni™ features more than 15,000 news, business and legal sources from LexisNexis—including U.S. Supreme Court decisions dating back to 1790—with an intuitive interface that offers quick discovery across all content types, personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents. ​

Winmo (formerly REDBOOKS)
An advertising database that provides accurate, in-depth profiles on national advertisers and the decision-makers who manage their budgets.



Print and Ebooks

Finding books at other libraries

Citing sources in APA

APA Style

You can find the answers to many common questions on:

APA Style Tutorial
SFC Library APA Tutorial.

Publication Manual of the American Psychological Association by American Psychological Association Staff
ISBN: 9781433805592
Publication Date: 2010-07-15
In addition to providing guidance on grammar, the mechanics of writing, and APA style, this manual offers an authoritative reference and citation system.

APA Formatting and Style Guide (Purdue OWL)
Examples for the general format of APA research papers, in-text citations, endnotes/footnotes, and the reference page.

APA Style Blog
The official companion to the Publication Manual of the American Psychological Association, Sixth Edition, run by a group of experts who work with APA Style every day.

Frequently Ased Questions from the APA website
Quick answers to common questions about using APA style.


General Demographics

This is the U.S. Census Bureau’s new dissemination platform. After July 1, 2019, all new data (previously released on American FactFinder) will be released on this new data platform. This platform will be the primary way to access data from the 2018 American Community Survey, 2017 Economic Census, 2020 Census, and more.

United States Census Bureau 
Demographic characteristics, total population, social, and economic census data for the U.S. and international locations. Useful in determining market size. To generate data by subject, ethnic groups, or geographical locations use the American FactFinder.

United Nations Demographic and Social Statistics 
Demographic characteristics of countries, including population, households, housing, income, health and more.

World Development Indicators 
Statistics from the World Bank for almost 600 development indicators, dating as far back as 1960.

NYC Neighborhood Economic Profiles
In-depth economic profiles of every New York City community distrrict.

Business Demographics

United States Economic Census
Provides detailed information on employer business, including detailed data by industry, geography, and more. 
United States Census Bureau: County Business Patterns 
Annual economic data by industry in small areas of the country.

Bureau of Labor Statistics 
Various statistics and reports on labor related topics such as business cost, salary and wages, employee benefits, and occupational outlook and projections.

Researching companies

How to Research a Company

Brand Information

Global Brand Database
Search brand information (trademarks, appellations of origin and official emblems) from multiple national and international sources, including marks registered through WIPO’s Madrid System.

Company Misconduct

Violation Tracker
Violation Tracker is the first national search engine on corporate misconduct. It covers banking, consumer protection, false claims, environmental, wage & hour, unfair labor practice, health, safety, employment discrimination, price-fixing, bribery and other cases initiated by 43 federal regulatory agencies and the Justice Department since 2000; in all, 300,000 cases with total penalties of more than $394 billion. Other types of violations will be added later. Violation Tracker is produced by the Corporate Research Project of Good Jobs First.

Guide to using Violation Tracker

Company Directories/Company Financial

EDGAR Database of Corporate Information 
Official Securities and Exchange Commission website. Financial filings from public companies. 

Kompass - International Directories
Worldwide search by company name or product. Basic directory information on 1.6 million companies is free; enhanced reports can be bought.
Online directory of 60 million small businesses. 

Thomas Register of American Manufacturers Online
Searching is by company or product. Directory information plus links to online catalogs are supplied. More than 72,000 product headings and over 170,000 companies listed. 

Researching nonprofits

990 Finder  
The Foundation Center's 990 finder allows you to search for an organization's IRS return.

BBB Wise Giving Alliance  
The charity reviewing component of the Better Business Bureau (BBB) it grades charities based on their spending and accountability, and accepts and mediates consumer complaints.

Charity Navigator  
Evaluates charities in order to foster "intelligent giving."

Chronicle of Philanthropy  
This biweekly newspaper has special reports and facts and figures on giving.

Nonprofit Coordinating Committee of New York
The Nonprofit Coordinating Committee of New York gives your nonprofit a voice by giving it tools and information to evaluate and improve all aspects of their performance and fulfill their missions..

How America Gives (interactive map)
Explore American charitable giving throughout the country using this interactive tool. With it, you can see giving by state, major metropolitan area, county, and ZIP code in 2012, including breakdowns by income bracket.

Researching countries


BBC: Country Profiles 
Short profiles of each country, less detailed than the World Fact Book. But many countries have impressive pictures of their people and culture. Click on In Pictures tab (and be sure to credit anything you use).

Centre for Intercultural Learning (Country Insights)
This Canadian site links to the best website sources for each country. Topics that the website cover are geography, politics, media, history, culture and economy.
USE ME FOR: Culture, authoritative native websites

CIA World Fact Book
--Find drop-down menu that says -- Select a Country or Region -- in upper right corner
--Find your country alphabetically
USE ME FOR: Demographics, political history (government), the economy, infrastructure, transnational issues

Doing Business (IFC)
--Explore economy data by country
--Choose country from drop down list in upper right corner
--Download Now button will open PDF report of Economy Profile
USE ME FOR: cultural complications, regulations, infrastructure, comparisons to other countries in a region

Eldis: Country Profiles 
Development policy, practice and research that can be searched by country or region. Large nations like the U.S., China, or United Kingdom are not covered. (Helping U.S. companies export)
--Click on Opportunities
--Choose By Country
--Select your country from list
--Chose Doing Business in ... from the menu on the left
--Choose Country Commercial Guide and grab the PDF
USE ME FOR: Licensing, taxation, infrastructure, cultural complications, social and political stability.

Global Edge 
Created by the International Business Center at Michigan State University (IBC), it contains information, insights, and learning resources on global business activities.

International Business Etiquette, Manners & Culture
--This site is maintained by the non-profit International Business Center. 
--Not every country is covered; those that are can be found by scrolling to the bottom of the page. 
USE ME FOR: Etiquette and customs

Intersource: Country Insights 
Cultural information about conversation and communication styles, preferred managerial qualities, and conflicts in the workplace are available for many countries (in addition to the standard geography, history, economic information). Maintained by Foreign Affairs and International Trade Canada.

Human Rights Reports (U.S. Dept. of State)
--Click on a year on the left
--Go to a Country Report by clicking on Countries Regions
USE ME FOR: Minimum wage, labor markets

Investment Climate Statements (U.S. Dept. of State)
Cover general characteristics, such as openness to foreign investment and treatment of foreign investors, as well as details about procedures for licensing.
USE ME FOR: Equity ownership requirements, regulations, labor markets

--Can choose up to 6 currencies to compare
--Can chart up to last 5 years
USE ME FOR: Historical exchange rates

OECD Factbook
Covers more than 100 indicators for OECD member countries and selected non-member economies.

Includes data and metadata for OECD countries and selected non-member economies.

PWC - Worldwide Tax Summaries Online
Worldwide Tax Summaries Online Corporate and individual taxes in over 150 countries worldwide.
USE ME FOR: Taxation

UN World Tourism Organization 
View the Member States profiles to find links to the official tourism sites for many countries. Part of the United Nations.

U.S. Dept. of State: Country Fact Sheets 
Short guides that focus on current U.S. relations with the country of your choice.

World Bank
--Search by Country or by topic
USE ME FOR:world development indicators, labor markets

Researching industries

Searching with industry codes

The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. It is important to know the NAICS codes associated with your business because you will use them while searching for resources. 

Major Classification Systems

North American Industry Classification System (NAICS)
Pronounced ‘nakes’, 6-digit classification system focusing on business activities and production processes. Developed jointly by the U.S., Canada, and Mexico to provide comparable business statistics throughout North America.  Businesses using similar production processes are grouped together. An update of NAICS was published in 2012.

Standard Industry Classification System (SIC)
4-digit classification system focusing on manufactured goods and their constituent materials.  Developed in the 1930s by the U.S. Central Statistical Board, superseded by NAICS and has not updated since 1987, although many sources such as the U.S. Department of Labor still apply it.

North American Product Classification System (NAPCS)
3-5 digit classification system for products produced by service industries in 12 NAICS sectors in the 48-49 through 81 divisions. Is a complement to NAICS and organizes products primarily by their use. Implementation started in 2007.

Global Industry Classification Standard (GICS)
10-digit classification system developed by MSCI and Standard & Poor’s (S&P) to provide a system that would account for the increasing globalization of industry.  Used primarily for finance and investment applications.

Industry Classification Benchmark (ICB)
Developed by Dow Jones Indexes and FTSE, ICB is a global system for investment analysis. It is used by many index funds, stock exchanges, and major financial publications.

Standard International Trade Classification (SITC)
System recommended by the United Nations Statistical Commission to track international merchandise trade among various countries.

Eurostat Metadata Standards
Various classification systems for economic activity, used by the European Commission (EC).

Nice Classification
International classification system for trademarks. Includes goods and services.



Statistical Abstracts of the United States  
Statistics on the social, political, and economic organization of the United States. Examples include national and state statistics on population, income and health issues.

Government Information  
Best single location for most government statistics; it aggregates at the location level, not the spreadsheet level, in most cases. is the official source for federal legislative information. It replaces the nearly 20-year-old, and currently includes all data sets available on except nominations, treaties and communications.

Business Information

International Monetary Fund Data and Statistics
Search data collected by IMF.

New York City and State Information

New York State Labor Statistics
The premier source of labor market information in the state. From wages to projections to the latest job figures, the Department of Labor has the most current and accurate labor market information available.

New York City Neighborhood Data Profiles
Neighborhood data is critical for understanding local housing and demographic trends, identifying community needs, and informing policy conversations..

NYC -- A City of Neighborhoods
Geographically, New York is a city with 5 boroughs, 59 community districts and hundreds of neighborhoods. In 2014, the Department of City Planning issued a revised wall map displaying the neighborhood names and community district boundaries along with informative statistics on the geographic, demographic and economic profile of New York City.

United States Information

American FactFinder
A portal for population, housing, economic and geographic data collected by the Census Bureau.

BEA Regional Economic Accounts 
Bureau of Economic Analysis links to state and metro area data

Bureau of Labor Statistics
Provide state, regional and national data on labor forces. Also provide some international data.

The Place Database
The Place Database is a map of the United States which uses the PolicyMap platform to visualize the latest available data for dozens of indicators—ranging from housing affordability, to brownfield sites, to federal government spending. Many datasets include several years worth of data, so you can see how things have changed over time. You can zoom out to see certain data at the state level, or zoom in to see data as close as the block group. Datasets in the tool come from a variety of resources, such as the U.S. Environmental Protection Agency, the U.S. Census Bureau, the Internal Revenue Service, and the National Conservation Easement Database. The tool also includes zoning maps for 105 cities, and detailed fiscal information about the 150 cities in the Fiscally Standardized Cities database (FISC). 

Aggregates information for all 50 states

State and Metropolitan Area Data Book
Provide census-like data by state or city.

World Statistics and Data

Election Statistics
In this space you will find links to Internet sites around the world which provide complete and detailed national and local election statistics, as well as other election resources.

Europa: Eurostat
Your key to European statistics.

NationMaster is a vast compilation of data from such sources as the CIA World Factbook, United Nations, World Health Organization, World Bank, World Resources Institute, UNESCO, UNICEF and OECD.

Created United Nations Statistics Division. A search engine for statistics compiled by United Nations. Provide quick links to different countries' government agencies that collect and disseminate data and statistics.

World Factbook
US government profiles of countries and territories around the world. Information on geography, people, government, transportation, economy, communications, and so on.


Professional Organizations

Academy of Management 

American Society for Quality 

ASQ is a society of individual and organizational members "dedicated to the ongoing development, advancement, and promotion of quality concepts, principles, and techniques." Products and services address issues such as quality management, benchmarking, productivity, and more.

Employee Benefit Research Institute (EBRI) 

EBRI promotes the understanding and furtherance of employee benefits national policy. It is a neutral organization that does objective research on employee benefit programs and public policy with regard to employee benefits.

International Public Management Association 

Issues important to public sector managers and employees. Center for Personnel Research provides sample policies and other guidance to members, but non-members can view samples such as "NYS Internet Acceptable Use."

National Management Association 

A national, not-for-profit professional leadership development association. This web site includes the mission statement, meeting dates, publications, and Association contacts.

Society for Human Resource Management (SHRM) 

The website of this major U.S. association for HR practitioners provides a wealth of information for its members and for the public.

U.S. Chamber of Commerce 

This is the web site for a major business organization with chapters in most municipalities.

Evidence Based Mangagement

Center for Evidence-Based Managment 

Provide support and resources to managers, consultants, teachers, academics and others interested in evidence-based management.

American Management Association: White Papers 

The American Management Association website has a lot of information available, including tons of white papers divided by topic such as Communication Skills or Human Resources Management.

Center for Creative Leadership: Research & Innovation Projects 

Behavioral science research on a variety of topics.

SEC Reports


EDGAR Report Types

Some of the more popular report types and the main type of information in each report:




current information including preliminary earnings announcements


contains unaudited quarterly financial statements


contains audited annual financial statements


employee stock purchase information

13D or 13G

statement of 5% or more ownership (external transaction)


proxy statement (annual shareholders meeting document)

S Type

registration statements

Form 3

initial statement of beneficial ownership (insider transaction)

Form 4

statement of changes in beneficial ownership (insider transaction)

Form 5

annual statement of changes in beneficial ownership (insider transaction)

424 / 425

prospectus (initial public offering of securities)


Free-writing prospectus


Library Instruction Videos

Business Management and Marketing Video Tutorials


How to Research a Company

How to Search Business Source Premier

How to Search Google Scholar

How to Find and Download eBooks