If you are search for articles from trade publications, business magazines, or newspapers on entrepreneurship or business related topics, you can use the library search.
On the other hand, a lot of the business information that you can find using the library's databases, such as company records, industry reports, SWOT analyses, and media spend information, will not appear when you are using the library search. In order to find this information, you will need to search the appropriate database.
Below is a list of the library's databases that have useful information for business research and entrepreneurship as well as descriptions on the type of information that you will find in each database.
If you are looking for a particular trade journal or a particular business newspaper, such as WWD (formerly Women's Wear Daily) or the Wall Street Journal, you can use the Journals page to find which database has this periodical or journal.
Biography Reference Bank (H.W. Wilson)
- Wilson’s largest biography database has combined the in-depth, original profiles of Wilson Biographies Plus Illustrated, plus the thorough periodicals coverage of Biography Index
- Source types include biographical profiles, feature articles, interviews, essays, book reviews, performance reviews, speeches, and obituaries
- It covers over 500,000 people and includes over 36,000 images
Business Insights: Essentials
- Detailed company and industry profiles including SWOT reports, market share reports, and financial reports.
- Thousands of company histories and industry essays from Gale's core business collection.
- Deep research coverage with scholarly journals, business news, and more.
Winmo (formerly REDBOOKS)
- Detailed advertising information on companies and brands.
- Detailed information about major advertising agencies such as their client lists, contact lists, recent executive changes, and other news
- Also includes lists of job opportunities as well as lists of clients that are changing hands or looking for new agencies
Statistical Abstract of the United States
- ProQuest Statistical Abstract of the United States is the authoritative and comprehensive summary of statistics on the social, political and economic conditions of the United States
- This includes data on business finances and operations and minority-owned firms
- This also includes data on specific industries such as accommodation and food services from sources such as the National Restaurant Association